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CUTRI FRUIT in Woorinen, near Swan Hill, is a
business built on integrity, honesty and
long-lasting customer relationships. Our dedicated
team strives to ensure the production of the highest
quality stone fruit (nectarines, peaches, apricots
and plums) utilising sophisticated and integrated
management and business systems, and employing a
cultural work ethic that achieves excellence.
Currently managed by Gaethan Cutri and his father
Dom, the farm utilises their diverse business and
farming skills to ensure best farming practice,
focusing on industry-leading systems and processes
to produce the highest quality stone fruit.
In recent months, Dom has begun to loosen the reigns
of the business as he hands over the farm to Gaethan.
This has resulted in a time of mass transition and
change within Cutri Fruit, but one that will still
carry on and reflect tried and tested experience
with the fresh thinking of a younger generation.
Gaethan is showing himself to be a true leader of
the industry and an enthusiastic entrepreneur, as he
continues to win highly coveted awards such as the
Horticulture Australia Limited "Young Leader" Award,
the Department of Primary Industry's "Young Farmer
of the Year" and the Family Business of Australia
Victoria "Jason Lea Award" for entreprenaurial
insight into a family business. He has also been
invited to attend numerous rural leadership and
entrepreneurial courses in the years since returning
to the farm (in 2004 with his wife Nicole) following
a ten year absence, when he left to study and then
work in law with one of the country's top-tier law
firms.
Gaethan’s greatest honour to date has been his
invitation to sit on the Victorian Government’s
Future Farming Advisory Panel, a panel that will be
working closely with the current Government to
ensure agricultural industries continue to be
involved in the key areas of its farming strategy.
Dom
has had a strong presence in public office and as a
spokesman of the Australian stone fruit industry for
over thirty years. He was the inaugural president of
the stone fruit industry body, “The Australian Stone
Fruit Growers Association”, currently known as
“Summerfruits Australia Limited”, was the inaugural
president of the Victorian stone fruit industry
association, the “Victorian Summer Fruit Council”.
Dom is currently on the International Advisory
Committee to Horticulture Australia Limited.
As well as being involved with the higher strategic
end of the industry, Dom has also been at the helm
of many local industry bodies including President of
the Swan Hill Stone Fruit Association.
Nicole’s main focus within the business is
documentation and marketing. She is also busy taking
care of the new arrival of baby Coco.
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